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Platform Overview

The AI Visibility Platform for Serious Businesses

Track, improve, and publish your way to the top of AI-generated answers.

An end-to-end platform for AI search visibility

GrafBuilder is an AI visibility tracking and content publishing platform built for businesses that need to be cited — not just ranked — in the new era of AI-powered search. When customers ask Perplexity, ChatGPT Search, Google AI Overviews, or Bing Copilot a question relevant to your industry, GrafBuilder tells you exactly whether your brand appeared in the answer, whether it was named as a source, and how that visibility compares to your competitors.

The platform goes beyond measurement. Once GrafBuilder identifies the queries where your business is absent or underrepresented, it generates structured content briefs specifically engineered for AI citation — drawing on the patterns and formats that AI engines prefer to surface. Those briefs flow into a built-in content workflow where approved content can be pushed directly to your WordPress site via the GrafBuilder plugin, complete with structured data markup and an IndexNow notification to Bing and Yandex.

The result is a closed loop: track where you are missing, build the content to fix it, publish it with the right signals, and watch your AI visibility score rise over time. GrafBuilder is the only platform to integrate query tracking, competitive benchmarking, AI-optimized content generation, and WordPress publishing in a single workflow.

AI Engines Monitored

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Perplexity
Answer engine with inline citations and sources panel
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ChatGPT Search
OpenAI's web-connected search with cited references
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Google AI Overviews
AI-generated summaries at the top of Google results
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Bing Copilot
Microsoft's AI-powered search with sourced answers

From zero visibility to cited source — in five steps

GrafBuilder handles every stage of the AI visibility cycle automatically, so your team focuses on strategy rather than manual research.

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1. Define your queries
Enter the exact questions your ideal customers ask AI search engines — "best accounting software for small business", "who are the top employment lawyers in Sydney", "which SaaS tools help with inventory management". GrafBuilder organizes these into categories by product, service, or topic so reporting stays clean and structured.
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2. Track visibility across engines
GrafBuilder runs your queries across Perplexity, ChatGPT Search, Google AI Overviews, and Bing Copilot on a scheduled basis and records the full AI-generated responses. For each query, it determines whether your brand was cited as a source, mentioned in context, or absent entirely — and stores a complete history so you can see trends over time.
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3. Score and benchmark against competitors
Your AI Visibility Score (0–100%) is calculated from your cited, partial, and diskovery results across all tracked queries and engines. GrafBuilder automatically identifies the competing brands that appear in AI responses and adds them to your competitor tracking list — no manual setup required. Trajectory charts show how your score moves over weeks and months.
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4. Generate AI-optimized content briefs
For every query where your business is not cited, GrafBuilder generates a structured content brief. These briefs are built around the formats, depth, and authority signals that AI engines look for when selecting sources to cite — structured data, clear entity definitions, authoritative claims, and topical specificity. Each brief includes a recommended title, key points, suggested structure, and word count guidance.
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5. Publish directly to WordPress
Once content is approved, a single click pushes it to your WordPress site via the GrafBuilder WordPress plugin. The plugin automatically applies structured data markup (JSON-LD) and triggers an IndexNow notification to Bing and Yandex, ensuring fast diskovery. Published pages are then re-queried to measure the impact on your AI visibility score over subsequent weeks.

Everything you need to win in AI search

A complete toolkit covering visibility measurement, competitive intelligence, content production, and publishing.

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AI Visibility Score
A single 0–100% score calculated from cited, partial, and diskovery results. Track your overall score and scores by query category so you know exactly where to focus effort.
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Multi-engine tracking
Monitor your brand's presence across Perplexity, ChatGPT Search, Google AI Overviews, and Bing Copilot — the four dominant AI-powered search experiences used by business buyers today.
Competitor intelligence
GrafBuilder automatically identifies competing brands cited in AI responses to your tracked queries and adds them to a continuous competitor tracking list — no manual configuration required.
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Content briefs
Structured briefs are generated for every query gap — formatted to maximize the likelihood of AI citation, with recommended headings, depth, entity coverage, and supporting evidence guidance.
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WordPress publishing
Approved content is pushed directly to WordPress via the GrafBuilder plugin with a single click. No copy-pasting, no manual formatting — the plugin handles structured data and post metadata automatically.
IndexNow integration
Every published page triggers an IndexNow notification to Bing and Yandex, ensuring fast diskovery by search engines. This is built into the publishing step — no additional setup required.
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Trajectory charts
Visualize how your AI visibility score moves over time at both the overall level and per query category. Trajectory data makes it easy to demonstrate ROI and show clients the impact of content published through GrafBuilder.
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Query categories
Organize your tracked queries into categories by product line, service type, geographic market, or topic area. Category-level scoring gives granular visibility into where you are strong and where you have gaps.

Three lenses on your AI search presence

GrafBuilder distinguishes between three types of visibility, each telling a different story about how AI engines perceive your brand as an authority.

Cited score

Your brand is a named source

A cited result means the AI engine directly named your brand or linked to your content as a source in its answer. This is the strongest signal of AI authority — the engine considers your content credible and relevant enough to surface explicitly. The cited score measures the proportion of your tracked queries where this happens.

Partial score

Your brand is mentioned in context

A partial result means your brand was mentioned in the AI-generated response — for example, listed alongside competitors or referenced in a comparison — but not cited as a primary source with a link or formal attribution. This indicates awareness without full authority. Improving partial mentions to full citations is a key GrafBuilder workflow.

Diskovery score

True market visibility, without brand bias

The diskovery score is calculated by excluding branded queries (those that mention your company name directly) from the calculation. This isolates your organic AI visibility — how often you appear when customers are researching a category, not specifically looking for you. It is the most honest measure of whether AI engines see you as a subject matter authority in your field.

Built for businesses that compete in AI search

GrafBuilder is designed for organizations where AI search visibility is becoming a meaningful driver of leads, reputation, or revenue.

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Marketing managers & CMOs
Growth-stage businesses (10–200 staff) where the marketing team needs measurable outcomes from content investment and wants to own AI search before competitors do.
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Digital marketing agencies
Agencies managing AI visibility for multiple clients, with white-label reporting needs and a requirement to demonstrate clear, trackable results on a per-client basis.
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SEO professionals
Practitioners evolving their practice beyond traditional search rankings to include AI answer engine optimization (AEO) as a core service offering for clients.
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Professional services firms
Legal, financial, medical, and consulting practices where appearing as a cited authority in AI responses directly influences enquiry volume and client trust.
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E-commerce brands
Online retailers competing in AI-researched purchase decisions, where product and brand citations in Perplexity and ChatGPT Search influence pre-purchase behavior.
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SaaS companies
Software businesses wanting to appear in AI-powered product recommendations and category comparisons, where being cited as a solution directly generates trial sign-ups.

Built for English-language markets where AI search is growing

GrafBuilder is built for all major English-language markets where AI search adoption is accelerating — including the US, UK, Australia, Canada, New Zealand, and Ireland.

Supported markets

🇺🇸 United States Supported
🇬🇧 United Kingdom Supported
🇦🇺 Australia Supported
🇨🇦 Canada Supported
🇳🇿 New Zealand Supported
🇮🇪 Ireland Supported

Start tracking your AI visibility today

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